I can’t think of anything more heartbreaking and tragic than the loss of human potential.

We’re all brimming with possibility we don’t even know. We often give up way too soon. We often get lost in comparisons with others that we lose sight of what’s unique within us. We can often find ourselves in environments that are unsupportive or lack resources and we forget what the future could hold for us.

I’m a cognitive scientist and for the past 20 years I’ve been researching the science of human potential. There are so many exciting findings that I am bursting at the seams to share with you all. Throughout my scientific journey I have traversed the worlds of cognitive psychology, cognitive neuroscience, personality psychology, developmental psychology, educational psychology, positive psychology, and humanistic psychology. I also have learned a lot from the great wisdom of our philosophers across human history— Western and Eastern philosophy.

The major themes of this newsletter will include the latest science of creativity, well-being, and self-actualization but will cross various disciplines and make some unexpected connections.

At the end of the day, I believe that we are our own worst enemies of self-actualization. I want to really help educators, managers, health care professionals, and all of us in society to see the greater potential in others and ourselves. Sometimes we aren’t even aware of how much we’re holding ourselves back.

Self-knowledge— with radical self-honesty and healthy authenticity— along with knowledge of the science of human potential can ignite a huge transformation from within. No matter where you’ve been or what you’ve been through, you’re a beautiful mind. I believe in you. Let’s do this together and ignite human potential.

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Subscribe to Beautiful Minds Newsletter

This newsletter gives insights into creativity, well-being, and self-actualization. I'm a cognitive scientist who has studied the science of human potential for the past 20 years and I'm excited to share what I've learned to help you grow and develop.


Scott Barry Kaufman is among the top 1% most cited scientists in the world for his groundbreaking research on intelligence, creativity, and human potential. Dr. Kaufman hosts the #1 psychology podcast in the world and has published 10 books.